Technology, art, and statics: the visual design of urban space.Speaker: Massimo Duroni, Architect, Lecturer, and Eco-designer. The talk explores graphic urbanism as a design practice capable of regenerating degraded places through color, art, and technology.Fr

The image of architecture from Gian Galeazzo Visconti to Walter Benjamin.Speaker: Francesco Canali, Director of Construction Sites at the Veneranda Fabbrica del Duomo di Milano. A journey through history, architecture, and material culture, spanning centuries

Surface Decor Treditrend.Speakers: Gianpiero Alfarano, Professor of Design at the University of Florence, and Alessandro Spennato, Professor of Design at the University of Florence. The talk reflects on the role of decoration and surfaces in contemporary archi

Speakers: Patricia Malavolti, Architect and Editor-in-Chief of Finiture Green, and Simone Riva, Architect and CMF Expert. The talk offers a discussion on trends in contemporary outdoor design, where exterior spaces are conceived as true open-air rooms.Material

Projects and visions for a new architectural culture.Speaker: Alessandro Vaghi, Architect, Managing Director of MMA Projects. The talk presents a vision of architecture as a process of conscious regeneration, capable of integrating memory, sustainability, and

The partnership between Cefla Finishing and Cromatica.Speaker: Fabio Vito Grazioso, Industry Development Manager at Cefla Finishing. The talk explains how industrial digital printing is transforming the world of architectural surfaces, opening up new possibili

Friday, November 21st The video captures the opening moment of the third day of the Surface Stories talk series at MADE Expo 2025, held at the Marcegaglia stand.An introduction to the day’s themes, dedicated to technological innovation, conscious regeneratio

The finissage concludes the second day of Surface Stories at MADE Expo 2025, summarizing the main insights that emerged from the dialogue between designers, industry, and design culture.A moment of synthesis that reinforces the narrative of metal surfaces as t

Every fold a breath, every crack a precious scar.Speaker: Agnese Pierotti, Architect and Lecturer at Nuovo Istituto Design. The talk explores the role of material as a narrative language in contemporary architecture.Through folds, prints, and gilded surfaces,

The Ponte Nuovo Primary School, Ravenna.Speakers: Paolo Posarelli, Architect, CEO and Co-founder of LDA.iMdA architects, and Stefania Catastini, Senior Associate Partner at LDA.iMdA architects. The Ponte Nuovo Primary School project provides an opportunity to

Refurbishment of façades for a pharmaceutical industrial facility.Speaker: Emma Scolari, Architect. The talk addresses the theme of architectural refurbishment in the pharmaceutical industrial sector, showing how façades can evolve from simple technical encl

Product and design innovations, with the participation of Italy’s leading curtain wall manufacturers.Speaker: Paolo Rigone, Technical Director of UNICMI and Associate Professor at the Politecnico di Milano, with an introduction by Pietro Gimelli, General Dir